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菲翔被市场抛弃的背后，浅谈汽车市场的残酷

2020-08-13 17:25:10 类型：行业最新动态 作者：小罗不行
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导读： 说起菲亚特，其实并不陌生，从2002年开始，派力奥等小车就开始进入中国了，甚至比丰田本田都要早一点的时间，而且原装进口的方式引入了1.3L发动机，虽然1.5是国产发动机，但是只是在1.3的基础上进行了缸径和行程的稍微改动，时至今日，仍然有一大批派力奥，周末风等车型活跃在市场上。

      说起菲亚特，其实并不陌生，从2002年开始，派力奥等小车就开始进入中国了，甚至比丰田本田都要早一点的时间，而且原装进口的方式引入了1.3L发动机，虽然1.5是国产发动机，但是只是在1.3的基础上进行了缸径和行程的稍微改动，时至今日，仍然有一大批派力奥，周末风等车型活跃在市场上。

      尤其是周末风，这也是当时为数不多的跨界车，实用性非常不错，而且小毛病不多，使用起来非常方便，虽然没有高档的车型引进，但是几辆微型家用车的皮实耐造还是给菲亚特的品牌带来了不错的口碑。

      但是菲亚特品牌毕竟不属于主流品牌，惨淡的销量几乎让菲亚特退出中国市场，到了2012年，菲亚特振奋精神，引入新款车型菲翔，一辆在欧洲市场和北美市场广泛好评的车型，可是天不遂人愿，几近断档之后，菲亚特再也没有重新站起来的力气了，此时的中国市场，已经三国鼎立，欧美系车为主的大众，别克等车型，日系为主的本田丰田车型，还有吉利比亚迪等国产车型，几乎霸占了家用车市场的九成以上的份额。

      追求质感，安全的几乎就是首选大众别克福特等车型，而且从微型车到A级车，再到B级车，都有非常多的经典车型，微型车里大众的Polo，别克的赛欧，福特的嘉年华等，无一不是既成熟又漂亮的小型家用车，在A级车领域，大众的宝来朗逸，别克凯越英朗，福特的福克斯，几乎引入的都是当家车型，技术成熟，外观时尚，空间也大，而国产的悦翔，艾瑞泽，C30等车型基本也能满足上下班代步使用的功能。

      追求省油，经济的基本日系车完全可以满足，小型车的飞度威驰，中型车的思域卡罗拉马六，B级车凯美瑞雅阁天籁，如果你接受日系车你会发现，日系车是所有车型和品牌里选择性最高的。

      当然如果追求便宜，国产车也是不错的选择，车型丰富，配置高，价格低，而且国产车进步明显，汽车耐用性显著提高，基本开到20万公里都没问题。不像以前的国产车，跑到10万公里就会出现各种小问题。

      在这些车型的夹缝中生存，难度可想而知，纵然菲翔引入的也是1.4T涡轮增压发动机，以及双离合变速箱，但是仍然难掩颓势，节节败退，最终惨淡收场，目前这款车新车13万左右，办完15万，2013年1月上牌，1.4自动挡，目前市场价格只有3万左右，一个零头而已，而其他车型，比如同年的德系日车，起码要比其高出一倍的价格。

     一步错，步步错，这就是汽车市场的残酷，几乎每一个市场的拐点，都不容有失，否则就是被市场无情的淘汰，更惨的是品牌将会被贴上失败的标签，逐渐被大众远离，以致被彻底抛弃。

     目前山东华瑞源二手车市场提供车辆过户，二手车销售与收购，过户大厅，保险大厅，一条龙服务，提供专业的二手车相关服务，如有咨询可以致电18615518288，或者登陆华瑞源官网https://www.jnesc.com，买卖二手车就到华瑞源，您身边的二手车专家，过户就到华瑞源，您家门口的车管所，祝您生活愉快。

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